金色三麥形象網站

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Summary 簡述

金色三麥旗下有酒品及食品兩個品牌，由於名稱相似造成大眾認知模糊，因而期許透過全新的官網，加強品牌形象。

The website revolves around an ”immersive experience,“ taking visitors on a journey through the diverse world of SUNMAI from the very moment the beer is poured. Layered sensory experiences, combined with delicate bubble movements, create a refined atmosphere of ”mystery“ and ”subtle elegance,“ mirroring the charm of SUNMAI craft beer—endlessly intriguing and unforgettable.

Concept 設計概念
全站抓住「探索」、「品味」的核心。將SUNMAI品牌獨特的弧形四邊形融入全站。以LOGO弧度作為媒介將政府要求的宣導標語巧妙融合，減低標語對網站的視覺影響，並轉化成品牌符號。選用特殊的英文字型，在強化硬朗俐落的品牌形象的同時搭配金色的氣泡，以柔順的視差動態，中和俐落的形象，帶來柔和的閱讀體驗

首頁以【無限滾動】的特殊設計象徵三麥的酒讓人沉醉且每次品味都有不同驚喜的核心概念。產品列表頁則使用拖曳互動增加探尋酒品的趣味感。酒品資訊頁規劃了斟酒動態，而404頁也製作了醉酒彩蛋，在轉場及主要資訊頁面都運用弧形的概念，以細膩的動態變化，讓使用者在瀏覽全站時，有不斷探索和體驗的驚喜感。

▪ Dynamic Visuals
The core animation utilizes ”infinity scroll“ as the homepage’s main design element. This progressive structure allows visitors to explore the site as if unveiling the rich aromas of beer. Complemented by the flowing golden hues of the beer, subtle lighting effects, and delicate bubbles, the design exudes a luxurious yet understated brand presence.

▪ Amplified Sensory Engagement
The entire site is guided by mouse scrolling, where the brand logo’s curved animation extends gracefully, resembling the smooth pour of beer into a glass. Simultaneously, images dynamically scale with movement, magnifying details and creating an immersive visual experience. This enhances the viewer‘s appreciation of SUNMAI’s craftsmanship, igniting a desire to explore the brand’s story.